PulseCheck AI / 04 · Launch Burndown
phase 2 · day 0-14 · 15 blockers

daily standup view

15 launch blockers across four lanes.

Source: OPEN_ITEMS_PLAYBOOK_2026_05_06.md. Daily 8am Mary plus Thiago standup runs this board. Cards move right as they ship. Critical-path items have a red owner pill.

open
12 of 15
critical · day 1-4
5 red lane
days to pilot
15 to 2026-05-26

today · D0-D1

3
#1 Thiago
Postgres password rotation
4 hours. Reset, propagate to Render, Vercel, Windmill, local. Probe with psql NOW().
#2 Thiago
Render billing activation
About $21/mo, 3 services Standard tier. Without it, daily ETLs sleep after 15 min idle.
#14 Thiago
Stripe Subscription billing setup
Without Subscriptions, the Day 90 auto-convert fails. Day 4 hard blocker.

this week · D4-D7

6
#4 Mary
MSA + DPA template
Bar consult on terms. Without it, operators cannot OAuth (legal blocker).
#5 Thiago + Mary
Pricing page · cancel-anytime
Free Pilot signup entry point. Cancel-anytime is the brand promise, not a slogan.
#3 Thiago
Four docs-only frontend features
Visible product detail for the pricing page and Health Report. Day 4-7.
#6 Thiago + Mary
Health Report tool launch
Visit then Health Report then Free Pilot is the funnel. Without the tool, no entry.
#7 Mary + Thiago
Substack post #1
NRA-gap angle. First piece of owned authority content. Day 7.
#8 Thiago
security.pulsecheckai.app
Trust asset. Lender and Insurance personas check this before signing LOI.

day 14

3
#10 Thiago + Mary
Toast Marketplace application
16-week clock starts on submission. Critical for partnership tier and SEO trust.
#11 Thiago
robots.txt · sitemap.xml · schema
7-template schema rollout (Organization, Product, Article, Review, Software, FAQ, Bundle).
#12 Mary
FRA membership
$395/yr. Persona C (FRA Member) needs this for the borrowed channel.

day 30+ · later

3
#13 Mary + Thiago
NRA verification letter
Day 30. Decide letter or public-data citation by then.
#9 Thiago
Ken Graham activation
Pending warmth confirmation. Borrowed channel via hospitality coach network.
#15 Thiago + counsel
Antitrust opinion letter
Day 60. Co-op A/B/C decision with revenue evidence drives timing.

Card schema (eight fields per item)

source: OPEN_ITEMS_PLAYBOOK
owner
Thiago | Mary | counsel
deadline
D0 | D1 | D4 | D7 | D14 | D30 | D60
why blocking
Phase 2 launch dependency
pre-flight
prerequisites and checks
implementation
concrete steps
acceptance
measurable closure
verification
probe to confirm
rollback
reverse procedure