PulseCheck AI / 05 · Persona × Pricing
5 ICPs · 6 tiers · pricing locked PKG

sales asset · cofounder alignment

Five ICPs against six pricing tiers.

Each persona has one entry tier (highlighted green) and one likely expansion tier (blue). Anti-buying signals are stated explicitly. The hierarchy never crosses into "tenant" language; it stays organization → brand → location.

free pilot cap
5 slots
Day-30 transition to paid
base anchor
$99/mo
vs R365 $435 · MarginEdge $300
90-day MRR target
$15K
Day-60 $5K interim milestone
persona A · operator

Owner-Operator (single unit)

Independent restaurateur. Runs the floor most nights. Has Toast or Square, maybe a labor tool, no centralized intelligence. Buying signal: "I have data but I don't have time."

velocity · 7-14 days
ARR target · $1,188
enters here
Free Pilot · $0 · 90d
likely expansion
Base SSOT · $99/mo
opt-in
Add-on · $99-$399
rare
Bundle · $249-$699
n/a
Enterprise
n/a
Buyer-side
+ buying · NRA gap, time scarcity, Toast or Square in place
- anti-buying · "I don't trust AI", "we've tried that"
persona B · operator

Multi-Unit Operator (2-15 brands)

Owner or DO with a small portfolio. Already has BI or finance person. Wants compare-across-locations and head-office cohort. Buying signal: "I cannot see all my brands in one view."

velocity · 14-30 days
ARR target · $4K-$12K
demo first
Free Pilot · $0
enters here
Bundle · $249-$699
a la carte
Add-on · $99-$399
likely expansion
Enterprise · $2K+
n/a
Base SSOT
n/a
Buyer-side
+ buying · multiple POS systems, head-office reporting pain
- anti-buying · already on R365 with custom dashboards, IT lock-in
persona C · operator

FRA Member (community-anchored)

Independent operator inside the Florida Restaurant Association network. Trusts the FRA stamp. Buying signal: "If the FRA endorses it, I will look."

velocity · 30-60 days
ARR target · $1,188-$3,588
enters here
Free Pilot · $0
likely expansion
Base SSOT · $99/mo
a la carte
Add-on · $99-$399
later
Bundle · $249-$699
n/a
Enterprise
n/a
Buyer-side
+ buying · FRA endorsement, peer-cohort talk channel
- anti-buying · "show me which FRA members use it" (chicken or egg early)
persona D · buyer-side

Lender / SBA Underwriter

Bank or non-bank lender underwriting restaurant credit. Wants verified operator cash-flow signal before committing capital. Buying signal: "I cannot trust the QBO export they send me."

velocity · 60-120 days · LOI sprint
ARR target · $25K-$120K
n/a
Free Pilot
n/a
Base SSOT
n/a
Add-on
n/a
Bundle
enters via LOI
Enterprise · $2K+
contract
Buyer · $1.5K-$250K
+ buying · SBA default rate context, compliance cover
- anti-buying · 90-day legal review, vendor onboarding bureaucracy
persona E · buyer-side

Insurance Carrier (BOP / property)

Carrier underwriting restaurant BOP. Wants behavioral risk signals beyond loss-history form. Buying signal: "we lose money on restaurants below $1.2M revenue with no labor compliance."

velocity · 90-180 days
ARR target · $50K-$250K
n/a
Free Pilot
n/a
Base SSOT
n/a
Add-on
n/a
Bundle
enters via LOI
Enterprise · $2K+
contract
Buyer · $1.5K-$250K
+ buying · loss-ratio pressure, restaurant-class repricing
- anti-buying · "we already buy data from Verisk", compliance review queues

Liability framework reminders

brand promise