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PulseCheck AI

Margin intelligence for independent restaurants.

PulseCheck assembles every operator's POS, labor, inventory, weather, peer cohort, and benchmark data continuously, then surfaces the one action worth taking at 06:30 ET. Citations on every claim. Phone-first. Two-tap audit.

Headline metrics

pilots in pipeline
5
first onboarded 2026-05-09
Q3 ARR · target
$15K
90 days from pilot start
buyer-side LOIs · pipeline
3
lender, insurance, REIT
data pipeline · in production
4 layers
bronze, silver, gold, platinum

Problem and product

the problem

Six systems. Zero synthesis.

An independent restaurant runs Toast or Square, 7shifts for labor, MarketMan or spreadsheet for inventory, QBO for accounting, a weather feed for forecasting, and NRA quartile bands as the only peer reference. The data exists. The synthesis does not.

  • ·87% of independents have under-utilized data they already pay for
  • ·Average operator spends 11 hours per week pulling reports manually
  • ·Top three labor and food-cost decisions get made on instinct, not signal
the product

One agent. One brief. One action.

PulseCheck ingests every operator system continuously, scores every domain against the operator's own history, and surfaces the single highest-leverage action each morning at 06:30 ET. Two-tap audit on every recommendation.

L1
MCS · per-employee behavioral scoring
L2
Daily snapshot · 60+ metrics across 8 domains
L3
Leak detector · cross-domain anomalies
L4
Intelligence graph · causal-chain learning
the differentiator

Restaurant365 and MarginEdge surface metrics. We learn dependencies.

R365 · $435/mo

Full accounting suite. Heavy. Multi-month implementation. Tableau-style dashboards.

MarginEdge · $300/mo

Invoice automation. Strong CoGS reporting. Limited cross-domain reasoning.

PulseCheck · $99/mo

Margin intelligence agent. Phone-first. Two-tap audit. Causal-chain learning across 8 domains.

see the causal chain · APEX-7 →

Market and go-to-market

market

TAM, SAM, SOM

TAM
748K
US restaurants
source: NRA 2025
SAM
220K
indep · Toast or Square
source: Toast S-1 2024
SOM yr1
2.5K
FRA + Toast Mktplace
internal target

Two-sided market: operator side ($99 to $699 per month SaaS) and buyer side (lenders, insurance carriers, REITs, $1.5K to $250K per year enterprise contracts).

go-to-market

Three motions, one stack.

  1. 1.Direct: Free Pilot to $99/mo Base. Health Report at the top of funnel.
  2. 2.Borrowed: FRA, Toast Marketplace, hospitality coaches.
  3. 3.Buyer-side: Phase 0 LOI sprint with lenders and insurance carriers.
five ICPs against six tiers →
team

Founding team

Thiago Costa

founder · 20yr hospitality operator · Boston, Vegas, Tampa

Twenty years in hospitality, then data engineering. Built the full pipeline (bronze, silver, gold, platinum) with RLS, MCS scoring, leak detector, and the intelligence graph. Currently running white-glove pilot ops personally.

Mary Carmichael

co-founder · COO · 10yr hospitality · Kansas City, Jacksonville

Runs the MSA and DPA legal stack, the Substack authority engine, and the FRA and Toast Marketplace partnership pipeline. Owns the Day-4 and Day-7 launch batch, and the brand voice on every public surface.

advisor

Ken Graham

technical advisor · senior data architect

Extensive background in data science. Anchors the technical review of the four-layer MarginOps engine and the medallion data architecture.

the ask

$750K pre-seed at $6M cap

Twelve months of runway through the Toast Marketplace 16-week clock and the first paid cohort. Closes on five buyer-side LOIs by month 9.

Two engineering hires (12mo)$480K
Founder compensation (capped)$100K
Marketing and sales tooling$70K
Legal and compliance reserve$60K
Infrastructure and tooling$40K
Reserve (3mo)$0
milestone · 90d
$15K MRR, 5 pilots paid
milestone · 180d
$45K MRR, first buyer LOI signed
milestone · 365d
$1.2M ARR, Series A ready
see live demo →
thiago.costa@pulsecheckai.io · pulsecheckai.app